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Keyword research is the cornerstone of any successful SEO in Melbourne. It’s identifying the specific words and phrases that we use when searching for information on search engines like Google. This information helps you optimize your website’s content for those specific queries and ranking higher on search engines.
But we happen to simplify the art of right keyword research for convenience, and this affects the ultimate outcomes. Instead, learn the significance of each step and follow them for better reach.
This process has no less than 11 steps, which we must master if SEO is our long-term strategy. Shall we take a look at it?
Step 1: Define Your Goals and Objectives
Your goals influence your keyword research in a big way. Your goals will influence the keywords you target and the strategies you employ. So, before diving directly in, get a clear understanding of your goals and objectives.
Specifically, the following three questions are important:
- Are you looking to boost web traffic, generate leads, or something more?
- What are you trying to achieve with SEO?
- What is the set time limit for achieving these goals?
Step 2: Understand Your Target Audience
Effective keyword research begins with a deep understanding of your target audience.
- Who are your ideal customers?
- What are their demographics, interests, and pain points?
Many professional SEOs in Melbourne create detailed buyer personas, which can help them tailor the keyword research. Consequently, your content and the rest of the SEO strategy also shape up according to these personas.
It is a much more effective method than doing the guesswork.
Step 3: Brainstorm Seed Keywords
Seed keywords are the initial keywords or phrases that are related to your business, products, or services. So, start the keyword research by brainstorming a list of these keywords. For example, if you run a fitness blog, your seed keywords might include “weight loss,” “exercise routines,” and “nutrition tips.”
Step 4: Expand Your List with the Keyword Research Tools
Keyword research tools are invaluable for expanding your list of potential keywords and discovering new opportunities. Some popular tools include Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer.
Here’s how you can expand the list:
- Enter your seed keywords into the chosen tool.
- The tool will develop a list of related keywords and deliver insights into their search volume and competition.
- Look for keywords with a healthy balance of search volume and manageable competition.
Step 5: Analyze Keyword Relevance
Not all keywords are created equal. It’s essential to assess the relevance of each keyword to your content and goals.
Ask yourself whether the keyword accurately reflects what your content is about and whether it aligns with your target audience’s intent. High relevance is crucial for ranking well and attracting the right visitors to your site.
Step 6: Evaluate Search Intent
Search intent refers to the sense behind a user’s search query. Tailoring content to match the search intent behind specific keywords is key to attracting relevant traffic. Naturally, there are four types of search intent:
- Informational: Users search for information or answers to questions.
- Navigational: Users are looking for a particular website or page.
- Transactional: Users intend to make a purchase or complete a specific action.
- Commercial: Users are researching products or services with the intent to buy.
For instance, if someone searches for “best running shoes,” they likely have a commercial intent, and you should provide product recommendations or reviews.
Step 7: Prioritize and Organize Keywords
With a list of potential keywords in hand, it’s time to prioritize and organize them. Focus on keywords that align with your primary goals and have the most significant potential to drive traffic.
You can also create categories or themes to group related keywords together, making it easier to structure your content strategy.
Step 8: Assess Keyword Difficulty
Keyword difficulty is a standard of how challenging it is to rank for a specific keyword. High-competition keywords may require more time and resources to rank well. Keyword research tools often provide a keyword difficulty score, which can help you identify opportunities that align with your website’s authority and capabilities.
Step 9: Spy on Competitors
Analyzing your competitors’ keyword strategies can provide valuable insights. More than anything, you will understand what pitfalls to avoid and how to improve your overall approach.
For this, you first identify your top competitors in the online space and see which keywords they are targeting successfully. Tools like SEMrush and Ahrefs offer competitor analysis features that can help you discover their most effective keywords.
Step 10: Create High-Quality Content
You got all the keywords — great! But how do you intend to use them? You include them in all kinds of content you publish. Create high-quality, informative, and engaging content around those topics.
Some points to remember while creating content:
- Use your chosen keywords strategically in your content, including in titles, headers, and throughout the body.
- Avoid keyword stuffing at all costs.
- Use clear language that both the audience and search engines can understand.
Step 11: Monitor and Adjust
Keyword research is an endless process. Regular monitoring of the keywords’ performance and adjusting the strategy is essential to maintain and improve your search rankings. So, pay attention to changes in search trends, user behaviour, and competitor movements.
Need an Expert to Refine Your Keyword Strategy?
No matter how many guides you read, you cannot outperform the experience of a professional SEO in Melbourne. So, if you have no budget constraints, it is always better to let an expert hold the reins of your SEO strategy.
Make My Website is one of the providers we can think of for reliable SEO services. Their experts are not only experienced and sought-after but also friendly and goal-oriented. Perhaps a talk with them would give you an adequate understanding of their work.
Check out MMW’s website for further information and queries.