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Cart abandonment occurs when a customer adds items to their shopping cart but fails to complete the purchase. This situation often arises during the checkout process when the customer either leaves the website without finishing the transaction or cancels the order before finalizing it.
Globally, the average cart abandonment rate was around 75.6% in 2019 (source: Chargebee). This metric reflects the proportion of initiated transactions that don’t reach completion. Below, we will discuss some possible reasons behind cart abandonment and how we can recover lost carts.
Reasons For Cart Abandonment
![Abandoned-Cart-Sales](http://thisvid.info/wp-content/uploads/2024/02/recover-woocommerce-abandoned-cart-sales-og.png)
To understand cart abandonment in WooCommerce, we need to explore the most common reasons that prompt users to leave their carts.
Compulsory account creation is one of the leading reasons. Requiring customers to create an account before purchasing can deter them, especially if they seek a one-time purchase, leading to a poor user experience.
Another reason might be a complex checkout process. Lengthy or confusing checkout procedures can frustrate shoppers, making them reconsider their purchase decisions and abandon their carts.
Unexpected costs and security concerns are also common reasons why customers dont complete their orders. Surprises such as high shipping fees or additional charges during checkout often lead to cart abandonment as customers prefer full cost transparency.
Lastly, worries over the safety of transactions and personal data can also make customers hesitant to complete their purchases, especially on unfamiliar or less secure websites.
3 Ways To Recover Abandoned Cart in WooCommerce
![Cart-In-WooCommerce](http://thisvid.info/wp-content/uploads/2024/02/How-to-recover-abandoned-carts-in-WooCommerce.jpg)
Below are 3 simple ways that can help you recover lost carts in WooCommerce:
- Cart Recovery Plugin
- Cookie Extraction
- User Metadata
Now, we will explore each method one by one:
- Cart Recovery Plugin
To automate your cart recovery efforts, you can use a plugin on your WooCommerce store. There are multiple cart recovery plugins out there that seamlessly integrate with your store and allow you to implement various strategies to recover lost sales.
Most of these plugins either use follow-up email strategies or reward systems to offer incentives. Based on your unique audience, you can choose the plugin that works best with your store.
If you are just starting, try out the WooCommerce Abandoned Cart Recovery by Addify. It has over 9000+ active installations and offers email templates, a cart recovery dashboard, an email log, and customizable coupons. With these features, you can recover a huge chunk of your lost sales and boost store revenue in just a few steps.
- Cart Recovery through Cookie Extraction
For non-logged-in users, you can recover carts by using cookie data. You can choose from 3 cookies, including Woocommerce_cart_hash, Woocommerce_items_in_cart, and Wp_woocommerce_session.
These cookies offer useful insights into your customers and offer data related to customer carts and cart statuses.
You can get an overview of customer data or an in-depth analysis of cart info, including session data, product data, order, discount, tax, subtotal amount, and removed items information. With this information, you can analyze your customers and better understand the reason behind their cart abandonment.
For non-logged-in users, using cookies does come with some limitations. The foremost limitation is that you can’t collect their emails, and hence, no cart recovery emails can be sent to them.
On top of that, the duration for cookies sessions usually lasts for 1-2 days, and the database info is difficult to interpret as well.
- Cart Recovery through User Metadata
For your logged-in users, a very effective cart recovery method is the use of their metadata. Metadata is where all the abandoned cart data for logged-in users is found. With this data, you can allow users to retrieve their previously left carts.
The users won’t have to refill the carts and can begin shopping right from where they left off. If you have to recover a specific user’s cart data, then you can find it using their customer ID. To recover metadata in general, you can go to > WC_Cart Object Code > update_user_meta > woocommerce_persistent_cart.
Why Recover an Abandoned Cart?
![Abandoned-Cart](http://thisvid.info/wp-content/uploads/2024/02/639c643fbde454e1a7355b9c_Blog-61_abandoned-cart-recovery_V2.jpg)
Abandoned cart recovery isn’t just about recouping lost sales—it holds far-reaching benefits. First off, it significantly impacts revenues, especially for e-commerce, by boosting conversion rates.
Bringing back cart abandoners nurtures customer loyalty and retention through personalized approaches, enticing them to return and make repeat purchases.
Moreover, this strategy offers a competitive edge by understanding customer behavior, refining brand interaction, and reducing costs compared to acquiring new leads. Analyzing abandoned cart data enhances user experience, identifying and fixing issues, ensuring a seamless shopping journey, and increasing customer lifetime value.
Recovering abandoned carts also targets strong leads already interested in your products, making it more cost-effective than attracting new leads. It’s a potent revenue generator, bridging the gap with almost-converted customers and optimizing the sales funnel for ecommerce success.
Conclusion
So that was our take on WooCommerce cart abandonment, its possible reasons, and ways to recover lost carts.
The above methods are all beneficial and can be implemented depending on your store and your customers.
If you face high cart abandonment, we highly recommend you consider the above strategies.
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